Every human being is an egotist and is interested in himself. One more, the other less. This property as a survival instinct has led to the evolution of humans. We have to constantly weigh what things we pay attention to and our brain is the reason why we can and want to remember things best …
Tag Archives: Storytelling
We Humanize Brands
If you like to sell something you need two fundamental things: An attractive product or offer and TRUST (!!) I used to work as a Sales Engineer in my early career and wanted to concentrate more on the customer relationship, without disregarding all the great product benefits and features I was providing.