How do you align your positioning and offer to the market?
Which niche and which customer would you start with if you had to fire the last shot of your flare rocket to be seen by a ship on the open sea? There are many container ships, a few fishing boats and very few cruise ships, but there’s a better chance of being seen because you’re more likely to be the focus of attention due to the number of passengers.
Anybody can tell a story if they really want to. This bonus part should help you to do it better. The difference between telling a story live on stage at an event or talking into a camera in a closed studio isn’t as big as you’ll see below. The live conditions before a performance usually lead to a higher stress level due to stage fright, because you can simply delete the recording of the camera and restart it.
In addition to the actual content, the way you present your story also comes into its own when you tell it. With this checklist you can check and optimize your voice and body language to suit your speech.
The cliffhanger, which is often used in series in order not to lose the viewer at the end, offers a special method for building up tension. Weekly TV series manage to keep their audience for days or weeks by building up their curiosity with a cliffhanger. Cliffhanger literally means that the protagonist is attached to a cliff and everyone inevitably asks himself how he is supposed to survive this.
While the turning points increase the tension and provide an emotional effect in the punch line, the core statements of a narrative help to make a call to action plausible. Especially in branding and marketing, storytelling is used to put the listener in a constructive state to follow an appeal or call to action at the end. The goal can be his purchase in the online shop, the leaving of his contact data or simply the positive association to create with the company or the brand. A punch line can be remembered for life if it is well built.
To choose the main character you have to know your customers well or choose a single customer you want to meet with the story. Choose a character for the character that has certain things in common without appearing artificial. The easiest way to create a credible avatar is to use a real person. That’s why movies and stories are often based on real events.
Once you find your plot, the rest of your story is really just hard work. Many can’t decide on a theme and are torn back and forth. Your plot doesn’t have to be perfect, because good stories don’t necessarily have the best plot.
A story can be simplified and classified by its “plot”, similar to a technical drawing. The term originates from seafaring for the graphic representation of the ship’s route, including external influences such as wind, currents or land swabs and islands.
Storytelling doesn’t have to be long and time consuming. Short storys are king and in this example you will learn how easy it can be while creating many emotions. Feeling with the characters is by far the most important part in storytelling. The branding and marketing doesn’t really matter and mustn’t destory the moment.
Before we go into the basics of storytelling, let’s take a look at the marketing goals. This will make sure that you tell the right story, which is not only entertaining and makes you look like the nice man next door, but also helps your business.