Every human being is an egotist and is interested in himself. One more, the other less. This property as a survival instinct has led to the evolution of humans. We have to constantly weigh what things we pay attention to and our brain is the reason why we can and want to remember things best through stories. Stories carry emotions that are stored in our heads in the form of brainwaves. Positive emotions, because we like to put ourselves back in the feeling, but also negative, to avoid pain from previous findings.
The Chinese philosopher Laozi recognized the following in the 6th century BC:
- Tell me and I will forget it.
- Show me and I’ll remember it.
- Let me experience it and I will understand it.
You certainly have your reasons why you want to use storytelling and learn how to attract the attention of interested listeners. These generally always want clarity without being annoyed by your story. It will be exhausting to follow you if your story ends in confusion. On the other hand, actions that your listener understands and can supplement can be sympathetic to him. He feels understood and integrated because at the same time he receives confirmation when your story makes it clear.
So that your storytelling does not end in smoke and smoke, you need to align your content with what’s interesting to your listener. Although stories are driven by conflict, there are seven main topics that you should be careful with in storytelling.
1. Blasphemy: When you blaspheme others, your listener thinks you’re blaspheming about him next
2. Negativity: Humans love positively-minded people because it is exhausting and makes them unhappy to listen to negative people.
3. Dogmatism: Especially in advertising and marketing products are often presented as the ultimate solution, although people prefer to form their own opinion instead of being converted.
4. Complaints: No one likes to hear endless statements about how people complain about the circumstances in their lives, because everyone is mainly interested in themselves.
5. Lies: Being lied to is not funny, especially not when the circumstances lead to negative consequences.
6. Justification: If we suffer damage due to someone else’s mistakes, we are happy to hear his sincere apology. On the other hand, we can do little with excuses and justifications that have led others to it.
7. Judgments: A rating is particularly exciting when we ask for it and less welcome when it is centered as a dogma.
The greater your emotions, the better’s your storytelling
In our free storytelling workshop, you will learn how to make your product or brand more interesting through storytelling. In the evolution of humans, there were stories even before the language developed. Unlike machines and computers communicate with each other, people use narratives to convey information. Silent movies or slideshows show z. For example, the sequence of images is just as much a story as an Instagram profile.
However, the main focus of this course is storytelling using free speech. You’ll learn how to cast a spell over your viewers with as little help as possible and use your narrative to create more emotion for your brand, product, or service. Customers buy only 5% of their condition or their mind, but more than 90% of their gut feeling.
Emotions are also better remembered because feelings are like glue for the brain. Experiences are particularly strong in mind when emotions are on as many sensory channels in the game. That’s why you should strategically build your story by combining your designs with flavors, sounds, smells, and colors, for example. The mixture of positive emotions such as relaxation, happiness or love with negative emotions, such as fear, pain or frustration, cause excitement.
Now answer the following questions, starting with your favorite movies, which you can separate with a comma. We will come back to your answers later.
Customers look for products (as a solution), but buy stories because they long for their emotions.
People define their surroundings and themselves through stories as they learn from experiences.
Dramaturgically processed products transport the message sustainably when emotions are awakened.
People memorize emotional narratives more easily than things that are easy to memorize.
Storytelling uses emotions for relationships as an adhesive in the brain.
Tasks To Create Your Story:
- Capture 5 to 10 of your favorite movies (or books) that you think of spontaneously
- Write down some dramatic experiences that you can talk about emotionally
- What events have taken your path, your life, or the path of your business in a different direction?