How do you align your positioning and offer to the market?
Which niche and which customer would you start with if you had to fire the last shot of your flare rocket to be seen by a ship on the open sea? There are many container ships, a few fishing boats and very few cruise ships, but there’s a better chance of being seen because you’re more likely to be the focus of attention due to the number of passengers.
Continue reading “Your positioning with storytelling”